Abd Ghani
1 Papers
Abd Ghani is an academic researcher. The author has contributed to research in topics: Brand relationship. The author has an hindex of 1, co-authored 1 publications.
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Papers
International Review of Management and Marketing
Noor Hasmini Binti,Abd Ghani,Mohammad Kashedul,Wahab Tuhin +3 more
- 01 Jan 2016
TL;DR: In this article, the authors investigated the dynamics of how consumer make relationship with brand (non-human entities) that is consumer brand relationships and revealed that brands work as a relationship partners with consumers.
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