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TL;DR: In this article , the authors focused on the use of eco-friendly shopping bags, public acceptance, benefits and downsides of green bags and retail sector CSR practice and found that using green products has a positive influence on the environment.

TL;DR: The study investigates factors influencing consumers' purchase intentions for eco-friendly bags and develops a conceptual model to explain these factors. Key factors include environmental consciousness, social influence, product attributes, willingness to invest, and perceived environmental advantages.

Abstract: Purpose: The harmful impacts of plastic pollution on the world's present climate. The vast majority of plastic waste accumulates on land, on beaches, and in the ocean. Green shopping bags are in high demand in the market and are the greatest alternative to plastic carry bags. Eco-friendly bags are long-lasting, plastic-free, reusable, and produced from recycled materials. Eco-friendly shopping bags are immensely popular among both shops and customers due to their low cost, lightweight, and environmental friendliness. The study addresses the factors that influence customer perceptions of eco-friendly shopping bags. Design/Methodology/Approach: This study relies on secondary sources gathered from a variety of sources, including case studies, journal articles, magazines, books, and internet searches. Findings/Result: The study's main findings show that disposing of plastic bags in landfills causes a variety of environmental risks. Green marketing helps to preserve the environment for future generations. Customers are willing to pay a premium for ecologically friendly stuff. Green handbags are the most ecologically friendly substitute for plastic bags. Eco-friendly shopping bags may help businesses and organizations advertise their brands more effectively. Manufacturers must overcome the disadvantages of eco bags if they wish to increase the usage of green bags. The general public should be educated on the benefits of adopting green shopping bags. Originality/Value: The study highlights assist manufacturers, entrepreneurs, and retailers in understanding the effectiveness of employing green shopping bags for long-term environmental benefits and high demand in the present market. Businesses became green and began utilizing green marketing techniques in response to increased demand from customers concerned about their health and the environment. Green shopping bags encourage individuals to adopt sustainable lifestyles and thereby actively help achieve sustainable development goals. Type of Paper: Literature Review

TL;DR: In this article , the authors conducted a qualitative research study on the performance of the Mamaearth personal care brand and found that the company needs to extend its business operation in the retail business, increase franchisees, and collaborate with local players to match international standards.