A.I. Yusta
1 Papers
2 Citations
A.I. Yusta is an academic researcher. The author has contributed to research in topics: The Internet & Tourism. The author has an hindex of 1, co-authored 1 publications.
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Papers
The Adoption of the Internet as a New Distribution Channel for Holiday Tourism in Spain: The Challenge of Consumer Perceived Risk and Consumer Attitudes
A.I. Yusta,E.C. Monge,A.R. Vega +2 more
- 01 Sep 2008
TL;DR: In this paper the keys factors are trust toward Internet and perceived risk, which might be contributing to its adoption or acting as formidable barriers to its diffusion (into the Spanish leisure tourism).
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